About Us
The Game ChangHers is a faith-centered community of Christian women in business who are committed to growing, healing, building, and winning—together. We are women who believe that business is ministry, purpose is intentional, and success should never cost us our faith, peace, or identity. This community exists to equip women with spiritual grounding, practical business strategy, accountability, and real sisterhood—so no woman has to build alone. Here, we don’t just talk about faith or business; we learn how to integrate both, apply the playbook, and show up as the women God has called us to be—on the field and in life.
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WHY I DO IT...
"Da’Nielle Lucas (DaNielle.IAM), known as #YourPlaybookCoach, is a Christian leader, CEO, and brand strategist. She has over 17 years of experience building businesses and guiding entrepreneurs. With an Associate’s Degree in Marketing and a Bachelor’s Degree in Business Management, Da’Nielle is also a master certified life and business coach, a published author of 2 books, the host of her podcast radio show, and a Christian motivational speaker. Early in her career, she founded the I.AM The CHANGE Movement (2013), a community empowering men and women to become better leaders, achievers, and individuals, until God led her in a different direction... focusing on serving and building up women.
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In 2016, after 18 years of marriage ended in divorce, Da’Nielle faced major setbacks both personally and professionally. She rebuilt her life and business from the ground up, learning valuable lessons about productivity and resilience along the way. Without efficient systems in place, she took a part-time job to keep up with her responsibilities while caring for her two children. Over time, Da’Nielle developed strategies and automated processes that allowed her business to run smoothly so she could spend more time on what she loves.
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​Da’Nielle’s experiences inspired her to create The Game ChangHers Women’s Organization, a faith-centered network where business and spirituality intersect. Through Game ChangHers, she shares leadership training, practical resources, and encouragement with Christian women entrepreneurs. She believes that mindset is the most crucial element of transformation: in her words, “If you change your mind, you change your life.” In this community, members support and uplift each other as they pursue God’s plan for their lives and businesses.
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Are YOU A #GameChangHer?
#IAMAGameChangHer
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Def of a Game Changer (noun): An Event, Idea, Procedure or PERSON that effects a significant shift........ So LET'S BE THAT Shift Ladies! A #GameChangHer.
Are YOU A #GameChangHer? #IAMAGameChangHer
Our Mission
Our mission is to empower, educate, and inspire Christian women in business. We provide training, mentorship, and a supportive community so each woman can change her own game, personally and professionally. We believe every positive change starts from within, so we focus on personal growth as the foundation for success. Through faith-filled coaching and practical tools, we help women become confident leaders who run profitable, purposeful businesses.
Our Vision
We envision a community of Christian women who recognize that true transformation begins with themselves. In this community, women support one another to grow spiritually, personally, and professionally, understanding that their impact extends beyond their own lives. True GameChangers do good and build God’s Kingdom through their businesses by using the unique gifts God gave them. Ultimately, we see every woman walking confidently in her God-given purpose, unmasking her potential, and achieving the success and fulfillment she was created for.